What makes something memorable? Surprise works. Often a clever surprise will make someone laugh and by combining those two you create longevity.
Just look at this Spanish commercial. The first time I saw it, I laughed for about five minutes. It’s not just the surprise that made me laugh. It’s the music too. Whenever I hear the music I start singing and dancing along with it.
All this and the commercial isn’t even targeted at me!
- Laughter and surprise are memorable.
- When something makes you laugh, share it with others.